Espíritu Outdoor is a Spanish-language channel about hiking, mountains and adventure travel. If your brand wants to be there while someone plans the trip, let’s talk.
96 % of the audience is between 25 and 54: working adults who choose and pay for their own trips and their own gear. By gender, 68.3 % men and 31.7 % women.
More than half of all watch time happens on a television, sitting down and unhurried. Your product is seen full size, not in a phone-sized thumbnail.
The core is in Latin America, and Spain is the fastest-growing European market. For a brand with a shop in Spain or distribution in the Southern Cone, the fit is direct.
Almost one in seven views happens with the English subtitles turned on. A partnership doesn’t stay locked into a single language.
Six out of ten views come from someone who typed the name of a mountain into the search bar. That is real intent, and it lasts: a video keeps bringing people in two years later, with your brand still inside it.
53.4 % of watch time happens on television. A logo stitched onto a backpack or a jacket worn in the rain reads clearly; in a video made for phones, it does not.
Gear appears in real use: backpacks on multi-day routes, shells in Patagonia, helmet and harness on a via ferrata in the Pyrenees. Nothing filmed on a table.
Someone watching a guide before heading to Ushuaia or Andorra is deciding what to carry, where to sleep and how to get around. That is where a gear brand, an accommodation or a tourist board fits in without interrupting anything.
Alongside the channel there are 4.5K followers on Instagram, where the routes stay alive in short form between videos. Useful for keeping a campaign running beyond release day.
Your product is used across a full outing and appears in context: what it solved, in what weather, over how many kilometres. Photography from the test is included.
Natural presence inside a guide already in production, with a link and a code in the pinned description of the video.
For tourist boards, mountain huts, accommodation and activity operators: a full video of the place, with the route explained end to end for anyone who wants to repeat it.
Licensing of mountain footage already filmed, or vertical pieces produced for the brand’s own social accounts, with distribution from the channel’s account.
Sustained presence across a series of destinations, on YouTube and on Instagram. This is the format that pays off best for both sides.
I reply within a week. If you already have dates or a budget in mind, include them: it speeds everything up.